The Shiny Side Up partnership has been flourishing since 2002!

Based in the East Midlands it consists of a group of dedicated professionals from Road Safety, Accident Investigation and Police Traffic Management teams. In recent years the partnership has also benefited enormously from the support of the Highways Agency.

Sportsbikers in Derbyshire, Leicestershire, Nottinghamshire and the North West are the focus of our campaign to reduce the number of fatal and serious casualties suffered by the riders of sport and performance bikes.

The name Shiny Side Up was chosen to reflect the bikers’ saying “Keep your shiny side up” - implying that the rubber side should stay firmly on the road!

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